ABOUT CENTRAL
Central is a specialist Healthcare strategy consultancy working in partnership with many of the world’s top 20 pharmaceutical companies at global, regional and country levels.
Ours is a novel approach to pharmaceutical marketing founded upon a deep understanding of Diffusion of Innovations
We apply this approach on top of established marketing techniques to identify the drivers and barriers to adoption, thereby creating differentiated and sustainable solutions.
We call this approach New Pharmaceutical Marketing (NPM).
Watch the video above to hear more about the development and application of NPM
SERVICES
Product Commercialisation - a comprehensive process from discovery, through launch more »
Brand Strategy - includes product positioning and disease area shaping strategies for both pipeline and launched products more »
Opinion Leader Strategy - long term identification, profiling and planning of OLs more »
Market Access Strategy - building a product value proposition more »
Market Insights - a tool kit of novel, proprietary insight-gathering processes more »
Advanced Pharmaceutical Strategy Training - delivery of marketing strategy training covering both the orthodox and New Pharmaceutical Marketing models more »
Read founding partner Matt Rowley's blog on the future of pharma marketing »