Product Commercialisation Programme
The competitive, regulatory and access pressures on products today means that making the right decisions earlier in the development process is more important than ever.
Central have developed a unique and comprehensive programme that takes external insights and cross-functional input to build a commercialisation strategy. The programme uses New Pharmaceutical Marketing thinking on top of state-of-the-art mainstream theory to develop a commercial strategy and then translates it into development plans.
With facilitated workshops at key points, the process knits together the important stakeholder functions (e.g., marketing, medical, R&D, clinical, and market access teams). By synthesising their inputs and defining how and where they fit into the effective delivery of the strategy, it ensures a cohesive and coordinated approach to product commercialisation.
Not only have we taken a number of products through our own commercialisation process, but we have also applied our thinking to already extant in-house processes to create more robust programmes for our clients.
If you have a brand, marketed or pre-launch, in need of a Commercialisation strategy then contact us to discuss your needs
"We chose central's positioning process because their innovative techniques put our product into the market of the future"
Nick S
New Product Planning
GSK US
“If I had asked people what they wanted, they would have said faster horses”
Henry Ford