Market Access Strategy
In the past, for a new product the reimbursement answer was always "premium price", regardless of the question. We're all painfully aware how different that is now. A great strategy with the prescriber means nothing if the other important customer – the payor – says no.
In essence, gaining successful market access is all about negotiation, and any important negotiation needs a strategy. The mistake that people make is to see it as a haggle, and hagglers work with only one variable – price.
Once you appreciate the range of levers that you have to work with - the wider economic benefit, the role that the right data can play, the patient segment you're focusing on, the time dimension, volume levels, specific category payor concerns – then you start to see the elements you can build a market access strategy around.
Central has developed the tools and processes to help you build a payor strategy for your brand, and then translate that into an implementable plan.
If you have a brand, marketed or pre-launch, in need of a Market Access strategy then contact us to discuss your needs